A Review on Integrating Emotional Intelligence with Artificial Intelligence in Social Media Marketing Among Entrepreneurs

Abstract

motion AI is a rapidly growing field that combines artificial intelligence (AI) with emotional intelligence (EI) to analyze and understand human emotions. This technology has the potential to revolutionize the way that entrepreneurs use social media marketing (SMM). In this paper, we explore the potential of emotion AI to improve SMM campaigns among entrepreneurs. We begin by providing an overview of emotion AI and its potential applications in marketing. We then discuss the challenges and opportunities associated with using emotion AI in SMM. Finally, we provide a number of recommendations for how entrepreneurs can use emotion AI to improve their SMM campaigns. Our findings suggest that emotion AI has the potential to significantly improve the effectiveness of SMM campaigns. By understanding the emotions of their target audiences, entrepreneurs can create more personalized and engaging content that resonates with their customers. This can lead to increased brand awareness, improved customer loyalty, and increased sales. However, it is important to note that emotion AI is still in its early stages of development. As a result, several challenges are associated with using this technology in SMM. For example, the accuracy of emotion AI solutions can vary, and there is a risk that this technology could be used to manipulate users. Despite these challenges, we believe that emotion AI has the potential to revolutionize the way that entrepreneurs use SMM. By carefully considering the challenges and opportunities associated with this technology, entrepreneurs can use emotional AI to create more effective and engaging SMM campaigns.