N. Bombaes, A. ., O. Banta, J., G. Esquierdo, A. C. ., D. Martinzo, C. ., B. Unico, J. ., P. Enriquez, J. R. . and E. Castor, J. D. (2026) “MEASURING WHAT MATTERS: THE IMPACT OF DIGITAL MARKETING CAMPAIGNS IN HIGHER EDUCATION INSTITUTIONS: Author: Philippines”, Journal of Contemporary Social Science and Education Studies (JOCSSES) E-ISSN- 2785-8774, 6(3), pp. 16–29. doi: 10.5281/zenodo.21782871.