NAOMI NIGATU , T. .; MOHD YUSOF, Y. . THE INFLUENCE OF SOCIAL MEDIA PLATFORMS ON STUDENTS’ ACADEMIC PERFORMANCE IN MALAYSIAN PRIVATE UNIVERSITIES: THE MEDIATING EFFECT OF PERSONALITY TRAITS: Author: Malaysia. Journal of Contemporary Social Science and Education Studies (JOCSSES) E-ISSN- 2785-8774, [S. l.], v. 6, n. 3, p. 73–85, 2026. Disponível em: https://jocss.com/index.php/multidiscipline/article/view/387. Acesso em: 4 sep. 2026.